Graphics Pepsi vs Coke: The main theme will be brand evolution.
For our inaugural post, what more appropriate place to begin than with the two most heated rivals in the beverage business: Maintaining a near duopoly on soda products, Coke and Pepsi are natural enemies.
The contention that exists between the two brands is best characterized by the well-known Pepsi Challenge, which asks strangers to sit down blindfolded, try both products, and decide once and for all which is superior. The general consensus from the taste test was that Pepsi was better.
Of course, identifying which product is preferred is not really that simple. Yet beyond the interaction of the fizzy soda against our palates there is another reaction affecting our tastes.
The following analysis examines the ancient soda feud using organically occurring Twitter conversations. The data dump Now for the data dump. Conversation around Coke was over 2. Furthermore, in our proprietary Social Index, Coke scored higher than Pepsi across all four categories.
Compares both Facebook and Twitter conversations directed at the brands for the month of April. While the campaign, which offered fans the chance to travel, hang out with celebrities or enjoy other unique experiences, promoted brand mentions and awareness, the majority of the chatter focused on the prizes and offered little merit to the brand itself.
Scrolling through the conversations, an overwhelming majority of them state a clear preference for Coke a quick sample estimates around 10 times as many tweets in favor of Coke. That is brand loyalty. Still, the most common form of tweet comparing the two brands referred to a familiar situation: The final decision For the first showdown, the decision seems almost too obvious: Coke is a landslide winner.
Yet perhaps the more important question is: The answers could again be hidden in social data. Pepsi will have to find creative ways identify and amplify their passionate followers and comparative advantages. As an example, the analysis below reveals what types of food consumers associate with the two beverages on social media: While Coca-Cola is more often associated with burgers and french fries, Pepsi leans toward pizza.
Uncovering and emphasizing these natural associations, brands can begin to carve out and own niche segments of the market. At the aggregate level, social media data can uncover or inform brand strategies to narrow in on competitors.
Yet at the individual level, a single tweet or Facebook post may inspire the creative campaign that brings a brand into the lead. Brands that can see both the trees and the forest will ultimately be better suited to leverage the full range of capabilities that social media data offers.
If you have any suggestions for the next Social Presence Showdown, feel free to tweet Brandwatch.Pepsi vs Coke Brand Positioning. Week 5: Branding and Positioning Reading: * Articles – Please be sure to read all articles and view all videos listed.
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Share; Like; Download Anam Shahid. Follow Published on Jun 30, Positioning difference of pepsi and coke Coca Cola Brand Positioning and Differentiation Sara Amjad. Chapter 10 crafting the brand positioning.
Pepsi vs Coke: The Power of a Brand Today we’re going to jump into an age old rivalry between the two biggest soft drink companies on the planet and their flagship products: Pepsi and Coca-Cola.
The main theme will be brand evolution. Coke vs. Pepsi The company known as Coca-Cola today was started in September of , but the first Coke brand was served as early as Since that time it has grown to be one of the most globally recognized brand names with a stock value of $ billion.
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Coca-Cola vs. Pepsi Competitive positioning. Coca-Cola and Pepsi dominate the $ Pepsi’s Brand positioning has finally always been as a refreshing cola drink for the youth, ubiquitous on just about every social occasion.
The positioning has remained same since its inception in