The business makes money from its voice-based services and other value-added services such as SMS text, mobile e-mail and similar services.
The SWOT analysis model examines the strengths, weaknesses, opportunities and threats most significant to the firm. It is expectable that Burger King will remain one of the major players in this market.
This part of the SWOT analysis determines the internal strategic factors that create business capacity for continued development. Strong brand image High market penetration Moderate differentiation of products Burger King has one of the strongest brands in the industry.
This condition makes it easier for the company to open new restaurants and introduce new products. Higher market penetration is a strength based on the large number of Burger King restaurants across the globe. Easily imitable business Limited product mix Low control on franchise model Even though Burger King has moderate differentiation, one of its weaknesses is that its business model and products are easily imitated.
For example, other firms could offer similar grilled burgers. This part of the SWOT analysis shows the external strategic factors that the firm can use to improve its performance. Also, the company could establish new businesses or subsidiaries as part of market development to gain more revenues while reducing the effects of market risks.
The external strategic factors that limit or reduce business performance are shown in this part of the SWOT analysis. The following are the main threats against Burger King: In this part of the SWOT analysis, Burger King can easily address the threats of aggressive competition and the healthy lifestyles trend.
However, based on this SWOT analysis, the company needs to adjust some of its strategies to maintain competitiveness.
Burger King can implement the following recommended strategic adjustments to address some of its most significant concerns: Burger King Corporation Recent research on team and organizational diversity: SWOT analysis and implications. Strengths, weaknesses, opportunities and threats SWOT analysis.
Making SWOT analysis work. SWOT analysis from a resource-based view. Journal of Marketing theory and Practice, Copyright by Panmore Institute - All rights reserved.
Educators, Researchers, and Students:SWOT analysis of McDonald's (5 Key Strengths in ) Ovidijus Jurevicius | September 13, This McDonald’s SWOT analysis reveals how the most successful fast-food chain company of all time uses its competitive advantages to continue dominating fast-food industry.
McDonald’s Restaurant (Hong Kong) was established in The first McDonald’s restaurant was located at Paterson Street, Causeway Bay.
Nowadays, there are over McDonald’s restaurants in Hong Kong, and more than 10, staff, serving over 1 million customers every day and maintain the highest number of transactions in the McDonald’s world.
Write an essay on OSIM International Ltd & its marketing?? In this case the main focus of the discussion is the external environment of OSIM International in Hong Kong.
For doing the external environmental analysis PEST Analysis and Porter’s Five Forces has been used. Marketing Plan for Burger King: ; February 19, Quick service restaurants are also known as fast food restaurants.
This type of restaurant focuses on fast food service and limited table service. Take away or take-out options are also offered. Jan 09, · The deliveryman told Hong Kong's Next Magazine that in order to get off work on time, staff turn off the ovens, throw away the unsold food, and start cleaning up.
During this time if a customer walks in, employees will pick up the food from the trash and serve it to customers. Burger king is the second largest franchise based fast food restaurants in the world and the SWOT analysis of Burger king shows some important points.
The company operates approximately 40 subsidiaries globally that oversee franchise operations, acquisitions and financial obligations.