Example of an audience analysis

Statement of topic and purpose B.

Example of an audience analysis

Audience Analysis Overview Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Identifying the audience through extensive research is often difficult, so audience adaptation often relies on the healthy use of imagination.

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As with many valuable tools, audience analysis can be used to excess. Adapting a speech to an audience is not the same thing as simply telling an audience what they want to hear.

Example of an audience analysis

Rather, adaptation guides the stylistic and content choices a speaker makes for a presentation. Audience adaptation often involves walking a very fine line between over-adapting and under-adapting — a distinction that can be greater appreciated by understanding the general components of this skill.

The Communications Department offers tips for analyzing an audience. Audience Analysis Factors Audience expectations When people become audience members in a speech situation, they bring with them expectations about Example of an audience analysis occasion, topic, and speaker.

Violating audience expectations can have a negative impact on the effectiveness of the speech. Imagine that a local politician is asked to speak at the memorial service for a beloved former mayor. If the politician used the opportunity to discuss a piece of legislation, the audience would probably be offended and the speaker would lose credibility.

Knowledge of topic Audience knowledge of a topic can vary widely on any given occasion, therefore, communicators should find out what their audience already knows about the topic. If a speaker launches into a technical discussion of genetic engineering but the listeners are not familiar with basic genetics, they will be unable to follow your speech and quickly lose interest.

Try to do some research to find out what the audience already knows about the topic. Imagine that a presenter is trying to convince the community to build a park. A speaker would probably be inclined to spend the majority of the speech giving reasons why a park would benefit the community.

However, if they found out ahead of time that most neighbors thought the park was a good idea but they were worried about safety issues, then the speaker could devote their time to showing them that park users would be safer in the park than they currently are playing in the streets.

The persuasive power of the speech is thus directed at the most important impediment to the building of a park. Audience size Many elements of speech-making change in accordance with audience size. In general, the larger the audience the more formal the presentation should be.

Sitting down and using common language when speaking to a group of 10 people is often quite appropriate.

Audience Analysis | Department of Communication | University of Pittsburgh

However, that style of presentation would probably be inappropriate or ineffective if you were speaking to 1, people. Large audiences often require that you use a microphone and speak from an elevated platform.

Demographics The demographic factors of an audience include age, gender, religion, ethnic background, class, sexual orientation, occupation, education, group membership, and countless other categories.

Politicians usually pay a great deal of attention to demographic factors when they are on the campaign trail. If a politician speaks in Day County, Florida the county with the largest elderly population they will likely discuss the issues that are more relevant to people in that age range — Medicare and Social Security.

Communicators must be careful about stereotyping an audience based on demographic information — individuals are always more complicated than a simplistic identity category. Also, be careful not to pander exclusively to interests based on demographics.Dissertation on television advising small business owners life of pi essay questions and answers pdf guidelines in constructing multiple choice test ghchs calendar everyday mathematics grade 3 amazon algebra 2 common core textbook answers perusal meaning death of a salesman notes pdf separation of variables partial differential equations, why we should recycle persuasive speech, food.

Audience Analysis. Demographic Analysis; Disposition Analysis; Knowledge Analysis. Understanding one's audience is one of the most important elements of effective communication.

Audience analysis can help you gain valuable insight about your readers, which can help you to choose and develop a relevant, meaningful topic. We did an audience analysis using a questionnaire. This post shows some of the results and shares some tips on how you could do this too! Analyzing your audience Results of our own audience analysis.

Analyzing your audience. March 23rd, – 8 Comments. Post author Marieke van de Rakt View her other posts» Our final sample.

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Rhetoric is the study of how writers and speakers use words to influence an audience. A rhetorical analysis is an essay that breaks a work of non-fiction into parts and then explains how the parts work together to create a certain effect—whether to persuade, entertain or inform.

“Audience analysis gives you the tools you need to shape your product and your message” (Locker & Kienzler, , p. 41). When presenting the company’s quarterly sales information it is important to evaluate the audience so that you can tailor the message to their needs. Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs.

Taking an audience-centered approach is important because a speaker’s effectiveness will be improved if the presentation is created .

Audience Analysis | Department of Communication | University of Pittsburgh